People love to work with a specialist, not a generalist who does a bit of everything. Your clients can then see you as an expert in your field (for example weddings, newborns, business headshots) and trust they are getting the best photographer for their needs, which in turn means you can charge a premium fee for your services. It’s also a great way of getting referrals as your clients can recommend you as the ‘go-to photographer for x’ because they know exactly what it is you do! If you are struggling to get clients booked, it may be because you aren’t clear on your niche or specialism, which also means you are not focused on attracting a specific ideal client.
