One of the most powerful steps you can take right now to kickstart your photography business journey is to get clear on your niche. This one step will lead on to how you create your business. At this point you might have a few areas you may want to consider, and you may feel confused about which direction is right for you. No matter where you are right now, the following questions we are going to work through will help you choose your perfect niche. The niche will determine your ideal potential customer, and your niche needs to be where you will be genuinely excited to work.